Many people are apprehensive when they visit a doctor for the first time. It is comforting to them when they have been referred by a relative or friend who is already a satisfied patient. This was the case recently when a new patient seen in our office mentioned that you recommended us.

That's the start to a really nice letter I received from chiropractor Beth Adams Spencer after sending a yoga-injured patient her way. (I know it's funny, but he was really hurting.)

Dr. Spencer has lots of neat client correspondence. In this case, I'm not even a client, but she thought to send her regards anyway. It's efforts like this that keep small businesses front-of-mind to clients and potential clients, especially while consumers in general are starting to be more mindful of where they spend their pennies.

Three cheers for Dr. Spencer!