In the "make the right thing easy" category:

Admittedly, I'm not a huge fan of Pizza Hut. Growing up on the East Coast, I became accustomed to really good, really greasy New York-style pizza. Of course, now living between coasts in the most sterile place in America, it's difficult to find this breed of baked goodness. (Although I will give two-thumbs up to Amore in Zionsville, Indiana, for which we drive 45 minutes one-way to have excellent pizza.) Nevertheless, I occasionally have unexplained Pizza Hut cravings, much the way pregnant women suddenly must have pickles and ice cream. I had such a moment of weakness this weekend, so last night my husband and I ventured out in the snow to take home a Pizza Hut pie.

Darn the power of restaurant advertising, I really wanted to try the new Double Deep pizza. We went into the Pizza Hut, and there were no signs for the new pizza. I grabbed a take-out menu at the register, and still no mention of the pizza. So we took a regular menu, and, yet again, nothing about the Double Deep. I thought it was possible they didn't have this new kind of pizza at this location, but then I heard someone mention it while taking a telephone order. My husband and I quickly discussed what we wanted on the pie and were ready to order.

Upon ordering a large Double Deep pizza, I was told it only comes in medium. OK, medium then. And I proceeded to say, "Half pepperoni..." No, the Pizza Hut guy says, we can have it Supreme, Pepperoni Lovers, or Veggie Lovers.

Well, I don't want any of those. (This guy obviously doesn't realize my pizza picky-ness.)

So, he says, we can take away toppings from these special pies, but we can add any. Wha? Whose rule is that?

So, back to the menu I go, because I have no idea what's on those pizzas. I find one that's closest to what we were going to order, tell him to take away the items we don't want—at this point my husband says "I'm confused" and walks away—and then he asks me twice more if I want the toppings I asked him to exclude. NO, thank you.

In keeping with the "make the right thing easy, make the wrong thing difficult" idea, I would say Pizza Hut doesn't actually want us to order the Double Deep pizza. If you have a "fantastic" new product that you're spending big time national television advertising dollars on, how hard would it be to put up some in-store signage, add a page to your menu, and clarify your offering for your first-time purchaser?

Once again, I'm disappointed with my Pizza Hut experience—both for the quality of the food and the quality of the customer service experience. I realize, though, that I won't have to deal with the disappointment again until I have another craving in six months, or whenever the next new-pizza television campaign is launched.