It's not too late
It's time for a new photo on my blog. This one was taken by my husband during a recent trip to Niagara Falls with some friends who live in New York now. Brad took this photo of the Niagara River from Goat Island, just before the Bridal Veil Falls.
We all marveled at how close you could get to the water. I mean, it would be nothing to just...OOPS!...PLOP!...and you're in. Between the three waterfalls here—Bridal Veil being the "smallest"—about 150,000 gallons of water flow over the brink each second. Try stopping yourself from going over the edge with that kind of force behind you!
And you've read about the daredevils who brave the falls, barrel or not, for a cause, to gain notoriety, or because they seek sick adventure.
Yes, there is a point coming.
The reason I chose this photo for my blog header is this: When I saw this photo, it looks beautiful—pretty trees, a flowing river—but you don't see what's on the other side of the camera. Standing on the shore, looking this direction, you have a much different view than when you're in the river itself, looking downstream. I feel like this is the difference between you—as a business person—and your clients. You're in it, panic in full gear, convinced your business is going down.
But it's not too late. Even here, on the brink of Niagara Falls, there must be something you can do. At any stage of your business, it's not too late to implement a (consistent) communication program, try a (well-developed) marketing idea, and reach out to others (who have your best interest at heart). Obviously, the sooner you seek help—like, at the "oops, plop" stage—the better the result will be.
If you allow your business to go over, you'll leave your clients standing on the shore wondering what happened. A few of them will have seen it coming, and these are the ones you could be reaching out to. Others, though, might be taken by surprise when they read about your plunge in the morning newspaper.
When you're in full panic, watching the falls as they rapidly approach, ask yourself: Is your barrel really ready to make that fall? I think that depends on whether you believe it's too late to stop it.
We all marveled at how close you could get to the water. I mean, it would be nothing to just...OOPS!...PLOP!...and you're in. Between the three waterfalls here—Bridal Veil being the "smallest"—about 150,000 gallons of water flow over the brink each second. Try stopping yourself from going over the edge with that kind of force behind you!
And you've read about the daredevils who brave the falls, barrel or not, for a cause, to gain notoriety, or because they seek sick adventure.
Yes, there is a point coming.
The reason I chose this photo for my blog header is this: When I saw this photo, it looks beautiful—pretty trees, a flowing river—but you don't see what's on the other side of the camera. Standing on the shore, looking this direction, you have a much different view than when you're in the river itself, looking downstream. I feel like this is the difference between you—as a business person—and your clients. You're in it, panic in full gear, convinced your business is going down.
But it's not too late. Even here, on the brink of Niagara Falls, there must be something you can do. At any stage of your business, it's not too late to implement a (consistent) communication program, try a (well-developed) marketing idea, and reach out to others (who have your best interest at heart). Obviously, the sooner you seek help—like, at the "oops, plop" stage—the better the result will be.
If you allow your business to go over, you'll leave your clients standing on the shore wondering what happened. A few of them will have seen it coming, and these are the ones you could be reaching out to. Others, though, might be taken by surprise when they read about your plunge in the morning newspaper.
When you're in full panic, watching the falls as they rapidly approach, ask yourself: Is your barrel really ready to make that fall? I think that depends on whether you believe it's too late to stop it.
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