Make the Right Thing Easy, part three

Here's an unexpected third installment of "Make the Right Thing Easy." I suspect there will be more to come.

Business guru Seth Godin's blog is fantastic, and so is this entry: http://www.typepad.com/t/trackback/2123/19743678.

If you didn't believe me before, here's further permission to make it easy for your customers to do business with you.

 
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